Maintain Google Ads and Analytics account on an ongoing basis

Manage your Google Ads and Analytics account

What is Google Ads?

Google Ads, formerly Google Ad Words, and Analytics are two powerful marketing tools with an excellent price-performance ratio.

We manage your Ads account and continue to develop it based on Analytics data.

We also let you know on a monthly basis where there is potential for optimization on your site, for example what end consumers are searching for and not finding.

How does SEM optimization work?

In contrast to search optimization (SEO), SEM is not necessarily about being at the top of the list.

Most retailers are more interested in selling as much as possible and having the lowest possible advertising costs per sale, i.e. the highest possible ROI (return on investment).

In optimization, we therefore generally aim to increase the sales rate and reduce the average cost per sale. The condition is that the customer's expectations in the Google search are fulfilled by the ad text, and that the expectations raised by the ad text are fulfilled by the product.

We therefore optimize the search terms in relation to the ad text and product, and the ad text in relation to the product. We also optimize according to customer target group, country, language, gender, best time and best days of the week to buy, and if you have a mobile template, also according to the viewer's device and corresponding mobile or normal landing page.

Of course, you can also agree other goals with us, such as “increase my profile in Munich”.

What is included?

At the beginning:

• New optimization or initial setup of the account
• Installation of Google Analytics in your store
• Adaptation of your privacy policy with regard to Analytics and Google Ads tracking
• Researching relevant search terms in German
• Research of the relevant landing pages
• Individual ad texts for the Google search advertising network in German
• Setting up the optimal ad extensions for you, such as location, telephone number, sitelinks
• Geographical and temporal adjustment of the campaigns
• Optimal setting of the campaigns according to your individual specifications, e.g. how the budget should be distributed to the individual campaigns or keywords
• Integration of Google Analytics in your store with conversion tracking, integration of target funnels to record the purchase process
• Minimum term: according to the number of your ad groups (e.g. 3 ad groups = minimum term of 3 months)
• Cancellation period after expiry of the minimum term: 14 days to the end of the month.

During ongoing operations:

• Monitoring the campaigns in relation to the targets discussed
• Testing new keywords and landing pages (A/B tests) and evaluation
• Ongoing adjustment of bids and search terms
• Adaptation of campaigns to current market developments.
• Daily check of all (!) links to keywords or ads to see whether the corresponding landing page still exists (e.g. if a product is deleted and you forget to let us know).

You will receive reports from us with the number of impressions, clicks, click rate, click costs, total costs, the average position and the number of sales.

What do we need for this?

You can support us or optimize our work by providing us with as many statistics as possible:

• How old are your shoppers, which gender tends to shop at your store, are there lulls in the day or time, are there top times?
• Are there any top products, what are the slow sellers and why?
• The more statistics and information we receive, the better we can work for you. Of course, we treat all information confidentially.

We also need

• Your Google Ads customer number
• Entry of our e-mail address as admin in your Google Analytics account
• FTP access to your server

What can't SEM optimization do?

Of course, we can't do magic either. If, for example, your products are well above the average market price without any other additional benefit, even the best ads will be of no use. What we do is to direct customers to your store who are looking for exactly these products and as close as possible to the product they should buy.

Everything else is up to you.

We also “only” provide you with the Google Ads costs and the turnover achieved. The controller analysis, which includes, for example, the purchase costs of the product, the return costs or your ongoing operating costs, is your task.

Other providers are much cheaper. Why are you so expensive?

Some of our competitors rely almost entirely on automated tools. This means that they only put money and effort into software, but not into understanding the end consumer or the retailer.

Let's say a customer is looking for products or a brand that you don't have. How high do you think the software estimates the chance of psychologically persuading the customer to change their mind and buy your brand instead? These are considerations that no program can currently make.

We rely 90% on manual work, on many years of experience (we were one of the very first Ad Words customers in Germany!) in both ads and sales psychology. We only use automation over time and in a few cases.

Please also check whether you have already concluded a data processing agreement with Google.

The price quoted here applies to AD texts via Google Ads (“pull strategy”). Prices for push strategies such as banner advertising on request.

The notice period is 14 days to the end of the month.

Important!

If you go on vacation or get sick in between, DO NOT turn off Google Ads ** **!

The system needs up to 6 months to fully recover from such “just in between” shutdowns!