Maintain Bing account
What is Bing?
Bing is THE alternative search engine to Google. While other search engines like GMX or Startpage are also just based on Google in the background, Bing is really its own search engine. And - with its own ad groups. This is not so well known and therefore the advertising market for Bing is not yet so crowded, and the click prices are often lower than with Google.
We look after your Bing account and develop it further and further on the basis of the analytics data
.
Furthermore, we tell you every month where there is potential for optimisation on your site, for example, what end consumers are searching for and not finding on your site.
How does SEM optimisation work?
In contrast to search optimisation, SEO, SEM does not necessarily consist of being in the top position.
Most traders are more concerned with selling as much as possible and having the lowest possible advertising costs per sale, i.e. the highest possible ROI (return on investment).
In optimisation, we therefore usually aim to increase the sales rate and reduce the costs per sale on average.
The
condition is that the customer's expectation in the Google search is fulfilled by the ad text, and the expectation aroused by the ad text is fulfilled by the product.
We therefore optimise the search terms in relation to the ad text and the product, and the ad text in relation to the product. Furthermore, we optimise according to customer target group, country, language, gender, best time and best days of the week to buy, and if you have a mobile template, also according to the viewer's device and corresponding mobile or normal landing page.
Of course, you can also agree other goals with us, such as "increase my level of awareness in Munich".
What is included?
To start with:
- New optimisation or initial account setup
- Installation of Google Analytics in your shop
- Adjustment of your privacy policy regarding Analytics tracking, but at your own risk & without warranty, as we are not allowed or able to give legal advice.
- Research of relevant search terms in German
- Research of relevant landing pages
- Individual ad texts for the Bing search advertising network in German
- Setup of the optimal ad extensions for you such as location, telephone number, sitelinks
- Geographical and temporal adjustment of the campaigns
- Optimal setting of campaigns according to your individual specifications, e.g. how the budget is to be distributed among the individual campaigns or keywords
- Installation of Google Analytics in your shop with conversion tracking, installation of target funnels to record purchase processing
During operation:
- Monitoring of the campaigns in relation to the discussed targets
- Test new keywords and landing pages (A/B tests) and evaluation
- Ongoing adjustment of bids and keywords
- Adaptation of campaigns to current market developments.
You will receive reports with the number of impressions, clicks, click rate, click costs, total costs, the average position and the amount of sales.
Ads customers benefit twice
Those who are already Google Ads customers can benefit twice: Bing offers an import for Google Ads data. This saves us time when creating your Bing account, and thus we have more time for optimisation!
What do we need for this?
You can support us or optimise our work by providing us with as many statistics as possible
:
- How old are your shoppers, which gender tends to shop with you, are there lulls in day or time, are there top times?
- Are there top products, what are the slow sellers and why?
- The more statistics and information we receive, the better we can work for you. Of course, we treat all information confidentially.
We also need
- Your Bing login
- Entry of our email address as admin in your Google Analytics account
- FTP access to your server
What does SEM optimisation not do?
Of course, we can't do magic either. If, for example, your products are priced far above the market average, without any other additional benefit, even the best advertisements will be of no use. What we do is to bring the customers to your shop who are looking for exactly these products, and as close as possible to the product they are supposed to buy.
Everything else is up to you.
Likewise, we "only" provide you with the ad word costs and the turnover achieved. The controller analysis, which includes, for example, the purchase costs of the product, the return costs or your ongoing operating costs, is your job
.
Other providers are much cheaper. Why are you so expensive?
Some of our competitors rely almost entirely on automated tools. I.e. they only put money and effort into software, but not into understanding the end user or the retailer.
Let's say a customer is looking for products or a brand that you don't have. How high do you think the software estimates the chance of psychologically getting the customer to change his mind and buy your brand instead? These are considerations that no programme can make at the moment.
90% of our work is done by hand, based on many years of experience (for example, we were one of the very first Ad Words clients in Germany!) in both Bing and sales psychology. Automation only comes into play for us over time and in a few cases
.
The price quoted here applies to ad texts via Bing search("Pull Strategy). Prices for push strategies such as banner advertising on request.
The cancellation period is 14 days to the end of the month
.
Deutsch
English