Accessibility, a big issue in online retail!

The cabinet of horrors is long:
  • Retailers who use light gray font on a white background. 
  • Buttons that are far too small and close together so that you always miss them on your cell phone. 
  • Forms that you can't use with the TAB key.
  • Images that you can't read with a screen reader. 
  • Stores that work with tables in fixed sizes that you can't enlarge. 

There has been a law against this for some time, the Barrier-Free Accessibility Strengthening Act (BFSG). Public bodies have been obliged to make services provided electronically accessible since 2019. This will apply to retailers from June 29, 2025 (with the exception, as far as we know, of all pure B2B retailers and B2C retailers with fewer than 10 employees AND a turnover of less than EUR 2 million).


You should therefore make sure that
  • line and character spacing can be adjusted without changing the content
  • interactive elements such as menus or buttons can be read aloud by assistive technologies such as screen readers.
  • image descriptions can be read aloud
  • Forms are labeled and explained in an easily understandable way
  • videos and audio tracks are subtitled
  • the text size can be changed
  • the page can be operated with the keyboard (i.e. without a mouse)
  • Clear headings are available
  • videos and audios can be paused, stopped and faded out
With us, you will find advice and help on the subject of accessibility that is as individual as your store. Just send us a message.

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